Recent Additions:
Net Neutrality (November 18, 2014 8:55 pm)
The 50 Most Influential CMOs (2014) (November 7, 2014 8:00 am)
Ebola (October 20, 2014 5:55 pm)
Climate Change (September 28, 2014 2:43 am)
3D Printing Influence Study (September 2014) (September 2, 2014 3:56 pm)
Apple + iPhone 6 (August 13, 2014 3:08 am)
Smart Watches (Wearable Tech) (August 11, 2014 3:58 pm)
Privacy (Digital / Online) (August 9, 2014 4:02 am)
Autonomous Cars (August 9, 2014 3:38 am)
Internet of Things (August 6, 2014 12:01 am)
Israeli-Gaza Conflict 2014 (July 30, 2014 3:24 am)
3D Printing (July 26, 2014 12:57 am)
US Presidential Election 2016 (July 25, 2014 8:39 pm)
Malasyia Air MH17 Crash (July 21, 2014 8:16 pm)
Digital Payments (July 20, 2014 4:48 pm)

Measuring Attention and Influence

DataJournalism-Intro_800wThis site takes a data-driven look at attention and influence.

We measure attention by analyzing the full-text of articles from over 3 million sources including news, blogs, and social media, and using proprietary natural language processing technology and patented algorithms to determine who is sharing opinions that are causing reactions, and how significant are those reactions.

A reaction is when someone quotes, responds, comments, likes, or shares the opinion of someone else. By adding up all this measured reaction we create our ‘Active Attention Index’.

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Industry Influence Studies

In-depth reports on influential people and organizations, trends, themes and more in key markets.


The 50 Most Influential CMOs (2014)

Nov 07, 2014Comments off3530 Views


3D Printing Influence Study (September 2014)

Sep 02, 2014Comments off3091 Views


Autonomous Cars Influence Study (July 2014)

Jul 19, 2014Comments off2276 Views


Internet of Things Influence Study (July 2014)

Jul 07, 2014Comments off2461 Views


The Smart Watch Influence Study (May 2014)

May 28, 2014Comments off608 Views


The Diabetes Influence Study (December 2013)

Dec 15, 2013Comments off377 Views


Wearable Devices Influence Study (October 2013)

Oct 29, 2013Comments off502 Views


The 50 Most Influential CMO’s (October 2013)

Oct 05, 2013Comments off1421 Views