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Autonomous Cars Influence Study (July 2014)

SelfDrivingCar_ImageOnly_1600Self-driving cars may not yet be on the dealer’s lot, but the market is rapidly developing into one driven by tech companies, as traditional automakers scramble to play catch-up. Google’s reveal of their self-built car rocketed their influence up 4x, while other tech players like Intel saw their own gains. Meanwhile, automotive giants like GM and Mercedes are stuck in neutral, as startups Uber and Zipcar are nipping at their heels.

Appinions’ study found Google to be the most influential company in the autonomous cars sector, a market which saw rapid fluctuations in conversation over the two month study period, steered largely by product announcements and demos. Intel claimed the number two spot in the “10 Most Influential Autonomous Cars Companies” ranking in the influence study, followed by carmakers GM, Mercedes Benz, Audi, and Nissan.

While the report uncovered many interesting firms, even more telling were some of the major companies that did not make the list. Auto behemoths Ford and Chrysler were nowhere to be seen, as consumers and journalists appear to find them lacking the tech-chops necessary to compete in this space. Technology’s dominance over the carmakers was reinforced by the fact that the most influential journalists were perceived to be those from tech site Engadget, and not a traditional auto news publication.

For current data on this marketplace, visit our Real-Time Influence Index page for Autonomous Cars.

Topic Definition

The information on this page is produced by identifying relevant opinions from within over 200 million documents from news, blogs, forums, and social media over the past 90 days.

These results are based on a topic query that looks for opinions that include the following keywords:
  • Autonomous cars and alternatives such as self-driving vehicles
  • Automobile manufacturers + autonomous cars terms

Learn More About our Technology and Methodology.

These results are based on the following topic query:

(((autonomous) AND (car OR driver OR driving OR vehicle OR automobile OR bus OR truck OR SUV OR sedan OR cab OR “General Motors” OR “Mercedes Benz” OR MercedesBenz OR Volkswagen OR Audi OR Nissan OR Toyota OR BMW OR |GM| OR “General Motors” OR Mercedes OR Volvo OR Honda OR Google OR Tesla OR Lexus OR |VW| OR |GM| OR Ford OR Audi OR Google OR Infiniti OR Cruise OR Hyundai OR Renault OR parking OR Chrysler OR Daimler OR Mobileye OR Cisco OR Intel OR ADAS OR “Advanced Driver Assistance” OR ZMP OR NVIDIA OR SsangYong OR Cadillac OR Chevrolet OR GMC OR Buick OR Chevy OR QNX OR Continental OR Covisint)) OR Robocar OR ((“self driving” OR selfdriving OR driverless OR driverfree OR “driver free”) AND NOT (train OR metro OR subway)) )


To suggest changes or updates to this topic query, send email to We cannot respond to all suggestions, but do regularly update the topic queries.

Influence Study - Released: July 2014

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Real-Time Influence Update

The chart below shows the most recent influence scores and opinion volume for this topic. For more current information, visit the Autonomous Cars Influence Index.

The Appinions Influence Marketing Platform

MostInfl_Ogs_200Appinions is a powerful tool that helps B2B marketers be more effective by leveraging the power of influence.

The platform allows you to see exactly who and what is driving your market, so you can make better decisions and execute more effective marketing programs.

Fortune 1000 companies use Appinions to drive programs such as content marketing, executive thought-leadership, and more.

Learn more at our website, or schedule a personal demonstration.