In our 2014 CMO Influence Study, as presented with Forbes, we analyzed the top 500 companies from the Forbes Global 2000 Biggest Public Companies list to determine the most influential CMOs among those organizations. Appinions has performed a detailed analysis of each CMO, including insight into their most impactful thoughts and opinions.
Additionally, you’ll find insight into the impact of various industries, with tech being far and away the most influential. Technology CMOs accounted for 41% of the total influence, despite representing only 6 CMOs in total.
For the third year in a row, Phil Schiller of Apple led the list, followed by David Lauren of Ralph Lauren and Tim Mahoney of General Motors. Rounding out the Top 10: Jim Farley of Ford, Kristin Lemkau of JPMorgan Chase, Trevor Edwards of Nike, Beth Comstock of General Electric, and Alain Visser of Volvo. Mr. Farley, Ms. Comstock, and Mr. Visser also made the list last year
Read or download the full study for additional details and insights, such as a breakdown of the top CMOs by categories including Big Data, Online Marketing and mobile marketing, as well full profiles of all 50 most influential CMOs.
Excerpts From The Study
Influence Study - Released: November 2014
Real-Time Influence Update
The chart below shows the most recent influence scores and opinion volume for this topic.
The Appinions Influence Marketing Platform
Appinions is an Attention Analytics platform that helps marketers bring a data-driven approach to their content marketing and other initiatives.
The platform allows you to see exactly who and what is driving your market, so you can make better decisions and execute more effective marketing programs.
Fortune 1000 companies use Appinions to drive programs such as content marketing, executive thought-leadership, and more.